Hexbug Robot Toy wins at Toy Fair!

on Thursday, March 03, 2011.


HEXBUG feels its way around sensing objects in its path and avoiding them. And it can even hear! You can control where it scurries through a hand clap, loud noise or table slap. The robotic bug will travel forward until it hits an obstacle or hears a loud noise. It will then backup in a half circle and then move forward in a different direction. HEXBUG comes in five distinct shapes and colors.

  • Crawling bugs
  • Bump sensor feelers help it avoid obstacles
  • Change its direction by clapping or making noise
  • Fits in your hand
  • Batteries included


The HEXBUG Nano Habitat Set was named Specialty Toy of the Year by the Toy Industry Association over the weekend as the 2011 American International Toy Fair Kicked off in New York.

A Toy Industry Association, Inc. (TIA)-administered event in support of the Toy Industry Foundation, the gala served as the kick-off to the 108th American International Toy Fair.  Held in The Allen Room at New York City’s Jazz at Lincoln Center, the evening paid tribute to the best in toys and children’s entertainment and the outstanding achievements made by individuals and companies.

Recognizing an outstanding toy that is distributed primarily through specialty toy retailers, the Specialty Toy of the Year was presented to the HEXBUG® Nano Habitat Set by Innovation First Labs, Inc.

Congratulations to the HexBug team for winning specialty TOTY Award!

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