Generations / Reveal the Shield

Transformers Generations is a 2010 toy line by Hasbro.  Much like the preceding Universe toy line, Generations covers different eras of Transformers; here, the toys are based upon characters from Generation 1 and the video game Transformers War for Cybertron, as well as the Transformers comics by IDW Publishing. The figures consist of new molds as well as redecos of ones originally used in the Classics and Universe lines. These Deluxe Class figures stand at about 5.5 to 6 inches tall and feature intermediate to moderate transformation levels.

Transformers: Reveal the Shield is a 2010-2011 expansion of the Generations line that also includes figures from or inspired by the live action film series. The sub-line gets its name from the heat-activated silver sticker on each figure that reveals an Autobot or Decepticon insignia when rubbed.